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Wolf’s Ridge Brewing

Supported the re-branding project of Wolf’s Ridge Brewing, I provided user research that helped anchor the creative work being proposed.

THE GOAL

Brought on by Serif Creative to support the re-branding project of Wolf’s Ridge Brewing (WRB), I provided strategic deliverables that helped anchor the creative work being proposed. WRB Started as a father/son brewery, restaurant, and taproom. Wolf’s Ridge was searching for an identity that tied their family story with that of Columbus. Through research, Serif developed a folk tale rooted in the brewery’s location in downtown Columbus, which was once a strand of forest called Wolf’s Ridge. I helped focus Serif’s creative efforts and define specific audience types to build persona’s that would help channel marketing efforts around the brewery’s brand story.

View The Case Study Here

PROJECT SCOPE

  • Stakeholder Interviews
  • Brand Discovery
  • Brand on Page Exercise
  • Persona Research
  • Design Kick-Off Meetings

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