Supported the re-branding project of Wolf’s Ridge Brewing, I provided user research that helped anchor the creative work being proposed.
THE GOAL
Brought on by Serif Creative to support the re-branding project of Wolf’s Ridge Brewing (WRB), I provided strategic deliverables that helped anchor the creative work being proposed. WRB Started as a father/son brewery, restaurant, and taproom. Wolf’s Ridge was searching for an identity that tied their family story with that of Columbus. Through research, Serif developed a folk tale rooted in the brewery’s location in downtown Columbus, which was once a strand of forest called Wolf’s Ridge. I helped focus Serif’s creative efforts and define specific audience types to build persona’s that would help channel marketing efforts around the brewery’s brand story.
PROJECT SCOPE
- Stakeholder Interviews
- Brand Discovery
- Brand on Page Exercise
- Persona Research
- Design Kick-Off Meetings
