I led the redesign process of their website through content strategy, development and prototype creation to help inform the User Experience.
Serif needed to better target marketing directors and consumer brands. To do this I helped Serif position themselves as a collection of storytellers. By creating an authentic story, we were able to increase their marketability as a truth agency.
Serif is a creative agency in Columbus, Oh that focuses on telling brand truths to compel people to believe in a product or service. I led the redesign process of their website through content strategy, development and prototype creation.
- UX/Content Strategy: Audit, prototype, wireframes
- Front-end development: HMTL, CSS, Siteleaf
- Positioning Workshops: Audience persona, content types, hierarchy