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EAS Myoplex, Abbott Labs

 

We developed user flows and designed a microsite that prioritized education over sales…and we ironically sold out of all launch inventory for the new EAS Keto product.

THE GOAL

EAS sports nutrition was in need of a microsite to educate individuals on the benefits of a keto diet, in advance of a new product supporting athlete’s trying to onboard a keto based diet. We created a strategy that sought to test the hypothesis that; education creates a better customer. We sought to build value through an email campaign that provides easy to prepare keto recipes. The microsite not only helped to connect with customers, but it also supported pre-sales of the new keto product through Amazon and Bodybuilding outlets.

THE TEAM

Lauren Bobcik – User Flows / Wireframes
Serif Creative – Production
Cheers Studios – Web Design

View The Website Live Here

PROJECT SCOPE

  • Led the design and IT team through two microsite launches
  • Positioning/Research
  • Digital marketing user flows
  • IT management: Stand up meetings, tech specifications, QA testing

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