I recruited a project team from my collection of independent network and led the design process for the creation of a bridal microsite targeted at capturing millennial brides.
With the rise of millennial brides planning, or pinning, their weddings online, Charles Penzone needed a digital presence to capture their young client’s attention and remind them of Penzone’s bridal coordinator services. I lead my team to the creation of a microsite that blended original content like bridal tips with services that Charles Penzone offers bridges on and leading up to their special day. The experience was designed to be personal, gorgeous and effortless.
- Content Strategy: Audit, prototype, positioning, research
- UX/Information Architecture: Wireframes, functional needs, web forms
- Project Management: Organized standups, recruited and managed talent